Hello Maura, I have a real serius question to pose which I would like to know whether you have a direct email for me to send it to instead it?
Oh this doesn’t seem ominous at all.
“While musicians and brands have long had a symbiotic relationship, the use of indie groups in advertising seems to be fast on the rise. Call it a marriage of convenience. Marketers in search of millennial currency, their growing need for digital content and a music industry still in chaos have helped create a scenario in which two once polar opposites are now happily attracted. And it’s not just for flashier categories like auto and fashion. Indie artists (read: obscure bands connected or not to major labels) are now peddling life’s less-sexy products, like hardware, detergent and health insurance.” —