"Keys and her Keep a Child Alive charity co-founder Leigh Blake on Monday said their widely-followed 'digital death' campaign reached its $1 million goal after pharmaceutical entrepreneur Stewart Rahr pitched in $500,000." →
Aha! I knew that this dumb stunt would have to be saved by one very large donation; it seemed so wrongheaded from the get-go, a testament to the towering ego of famous people who think that their say-so will result in people who have a lot less money/visibility than they do ponying up. (Perhaps because they came to this realization after the fact, some people bailed on the project early.)
A better way for this campaign to have worked would have involved the “dead” celebrities donating the money they would have made on 12/1 to Keys’ charity. But that wouldn’t have required any mass genuflecting, and so it probably didn’t seem as appealing.