When you license a song to a commercial, you run the risk of limiting the meanings the song can have to your audience. If an artist wants to preserve a listener’s ability to have a personal interpretation of a lyric, he may have to forgo the financial gain associated with a commercial license.
My Morning Jacket’s manager
gets all precious about his clients holding back on licensing their songs (they licensed a track to a beer ad four years ago and gave a chunk of money to charity, but have since “held off”). When I read this quote I immediately thought of how I find most of the band’s songs turgid and overblown and not so great for the 30-second-bite setting, and also how I’d pretty much listen to anything else
but them. Which makes me wonder: was my “being into” indie rock just an aberration, or has a too-large chunk of the genre just been taken over by noodlers?
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