"After content farms, there is no difference between a report from a battle in Benghazi and an article on how to make the perfect mojito. Both exist in a cyberspatial state as content. In this market, content’s inherent worth is determined by its lasting value. Reportage from Benghazi might have an intense immediate value, but news fatigue is endemic and a new global crisis will inevitably shift collective attention to another hard-to-pronounce place. The search for the perfect mojito will go on and on." →
A little light reading for your Friday. (It sort of stumbles to a finish, but it’s still very O_o-inducing.)
(Via Whiney.)
