1. Anybody on the web can get a lot of traffic. That’s easy. All you have to do is put up a picture of a cat barfing on Lindsay Lohan’s décolletage. (Is Lindsay Lohan still famous? Discuss!) But that’s traffic that you get for 4 seconds. It’s not cool traffic, it’s not cool traffic that cares.

    — 

    <3 you, Awl newsletter

    (Also Lindsay Lohan is apparently trying to stay famous by becoming Lana Del Rey.)