"Mr. Young told Off The Record that SAY brings content-branding strategies to the table, but they require Ms. Pratt and staff to dissolve the traditional magazine 'church and state' divide between editorial and advertising. A 'polisher' will work with Ms. Pratt's editorial staff and SAY's creative studios to bring content into the ads, creating what Mr. Young calls 'ad experiences.'" →
*steps back, whistling low*
