1. katherinestasaph: dayan: bainard: maglinger: A QR code that only works if the glass has Guinness in it (or other dark beer). This interests me.  this sucks. i hope some upstart brewery that is trying to tie on to the trend for a quick buck tries this and fails miserably. brb, designing arduino-powered temperature-sensitive glass that makes increasingly irritating noises as the beer gets warmer. this exotic new PINT GLASS OF THE FUTURE will cost $80, weigh a pound and a half, and needs an external power supply venture capitalists holla @ me QR CODE RIDICULOUSNESS AUTOREBLOG! I’ve said this before but I’ll say it again: this is the most brilliant thing ever. It encourages you to drink just to get rid of the godawful QR code. don’t you guys think it’s crazy that freezy freakies are pretty much the blueprint for so many beers’ marketing strategies lately? (see also coors)

    katherinestasaph:

    dayan:

    bainard:

    maglinger:

    A QR code that only works if the glass has Guinness in it (or other dark beer). This interests me. 

    this sucks. i hope some upstart brewery that is trying to tie on to the trend for a quick buck tries this and fails miserably.

    brb, designing arduino-powered temperature-sensitive glass that makes increasingly irritating noises as the beer gets warmer. this exotic new PINT GLASS OF THE FUTURE will cost $80, weigh a pound and a half, and needs an external power supply

    venture capitalists holla @ me

    QR CODE RIDICULOUSNESS AUTOREBLOG! I’ve said this before but I’ll say it again: this is the most brilliant thing ever. It encourages you to drink just to get rid of the godawful QR code.

    don’t you guys think it’s crazy that freezy freakies are pretty much the blueprint for so many beers’ marketing strategies lately? (see also coors)

  2. "Keys and her Keep a Child Alive charity co-founder Leigh Blake on Monday said their widely-followed 'digital death' campaign reached its $1 million goal after pharmaceutical entrepreneur Stewart Rahr pitched in $500,000." →

    Aha! I knew that this dumb stunt would have to be saved by one very large donation; it seemed so wrongheaded from the get-go, a testament to the towering ego of famous people who think that their say-so will result in people who have a lot less money/visibility than they do ponying up. (Perhaps because they came to this realization after the fact, some people bailed on the project early.)

    A better way for this campaign to have worked would have involved the “dead” celebrities donating the money they would have made on 12/1 to Keys’ charity. But that wouldn’t have required any mass genuflecting, and so it probably didn’t seem as appealing.