A QR code that only works if the glass has Guinness in it (or other dark beer). This interests me.
this sucks. i hope some upstart brewery that is trying to tie on to the trend for a quick buck tries this and fails miserably.
brb, designing arduino-powered temperature-sensitive glass that makes increasingly irritating noises as the beer gets warmer. this exotic new PINT GLASS OF THE FUTURE will cost $80, weigh a pound and a half, and needs an external power supply
venture capitalists holla @ me
QR CODE RIDICULOUSNESS AUTOREBLOG! I’ve said this before but I’ll say it again: this is the most brilliant thing ever. It encourages you to drink just to get rid of the godawful QR code.
don’t you guys think it’s crazy that freezy freakies are pretty much the blueprint for so many beers’ marketing strategies lately? (see also coors)