advertisers are increasingly less interested in buying eyeballs by the ton than in focusing on very specific groups of consumers
—
News Consumption Tilts Toward Niche Sites - NYTimes.com
I’d love to see some actual evidence for this assertion. Especially the “increasingly” bit.
(via felixsalmon)
I was going to say the same thing… although I guess we need a definition of “the ton” that we can work with here, no? (Not sure if Gawker is still doing the CPM-per-writer breakdowns, but one of those would be helpful to see just how large a “niche” audience has to be in order to break even these days.)
